This is the identity shortlisted for a proposed tourism campaign to take place in Ireland. Circumference is an All-Island Lighthouse Trail which is a large scale tourism initiative with the intent to be the flagship tourism campaign in Ireland. The client looked for an identity which is both modern and contemporary but reflects the former functions of
lighthouses in their aids to marine navigation.
The mark resembles both an optic lens and a radar field and the lighthouse figure also represents a light beam. The marks aesthetic is carried throughout the identity appropriately to create a well rounded design strategy.