"Vida a la 23" Launch Campaign.
Dr. Pepper sought to create a campaign targeting the 13-24 bilingual/bicultural consumer.
We wanted to create a relationship with them using content that is so intrinsically important in their world. Vida23.com was designed as an online expression of how these consumers live their lives.
The campaign resonated really well with our consumers and was also awarded with 6 ADDY Awards including a gold for best music video.
The campaign resonated really well with our consumers and was also awarded with 6 ADDY Awards including a gold for best music video.
Party Trailer
Vida 23 feat. Pitbull. Music Video
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