BLOC TAPE
STRATEGY / LOGO DESIGN / VISUAL IDENTITY / PACKAGING DESIGN
EN
BLOC TAPE was created with the intention of revolutionizing its market, marked by its rigidity and lack of creativity and attitude. The brand provides high quality tapes to athletes and free spirits costumers in a revolutionary and welcoming environment while helping them feel they are making the best choice and giving them protection from injuries.
BLOC TAPE is made from bamboo, backed with an acrylic adhesive, and available in several skin tones. It will be stronger, stickier, more inclusive, and better for the planet.
The brand wants to change the users routine and the possibilities by protecting them from injury, allowing them to play for longer with a biodegradable product and better for the planet. BLOC is an extremely innovative brand that is close to its public (whether internal or external), prioritizing good relationships with its users and good experiences.
With a young spirit and always looking for differentiation, the brand pursues trends and innovations, showing himself to be an excellent translator of what is good and what is new for its clients.
The brand communicates in a inclusive way, as it understands that a positioning that conveys credibility, clarity and security to its customers is important, and the rebel look and few, and high quality sustainable products are attributes that position the brand in a more disruptive way, but thanks to its focus on customer experience and access, it doesn’t become arrogant or aggressive, but inspiring.
