With foundations in data science and psychology, Dutch strategy consultancy Phenomenons is well-equipped to help navigate the tensions between the known present and the ambiguous future.

The push-pull friction of unknown futures is a common theme for the firm's clients.

Black holes and the pull of gravity inspired the brand language, rooted in the idea of a phenomenon being a rare but important shift.

A challenging mix of acidic and soft colours create supernova elements that play with foregrounds, backgrounds, and forward motion.

The technical precision of the company—based on their data science background—was brought forward in icons representing different types and ways of working and in the angular, rules-breaking sans serif.