Motion Design and visual identity for OpenWay Club 2021
ОpenWay Club is an annual event, an opportunity for OpenWay clients to share their
experience and learn about innovative business strategies, payment market trends and
project management techniques.
experience and learn about innovative business strategies, payment market trends and
project management techniques.
2021 year’s edition was held in Dubrovnik, Croatia and named “Game of Fintechs”.
We wanted this event to be energetic, positive and colorful despite the pandemic crisis.
Instead of sticking to the obvious choice - Game of Thrones' dull palette, we chose to follow another "game" direction-with abstract shapes, vivid colors and playing with fonts in the logo.
We wanted this event to be energetic, positive and colorful despite the pandemic crisis.
Instead of sticking to the obvious choice - Game of Thrones' dull palette, we chose to follow another "game" direction-with abstract shapes, vivid colors and playing with fonts in the logo.
Intro video
The video was done using some abstract compositions, representing main topics from the Club agenda - reactivity, dynamics, growth, collaboration, restructuring, transformation, boost, hitting the goal. It was all mixed with the idea of games - you can see elements of some well-known games, such as pinball, matching pairs, block puzzles, darts, and candy crush.
First storyboard sketches
Scene design v1
Scene design v2
