Packaging design for Satay Plus® satay sauce for a young target audience seeking a quick and easy cook.
Delivering a bright taste from a healthy product which contains NO MSG, peanuts and preservatives.
The purpose of this design was to create a fresh look for a product aimed to target young audience whilst letting them know about the product's
health-conscious approach.
The idea was to depict the vibrant marrying of various spices and herbs. This was done by making the decision to use saturated colours to represent the array of spices and appeal to the younger audience. The use of the Lust Script font was selected to represent the product's ethnic origins because of the font's calligraphic forms.
All this was achieved by taking product photography in a studio. Tools used include Adobe Lightroom, Photoshop and Illustrator.
