Fernando Gomez's profile

Miller Lite

Advertising
National Campaign
Offside. Video (English)
Supermarket Video (English)
Tie Breaking. Video (Spanish)
Party Crashers. Video (Spanish)
Vacation Photos. Radio (Spanish)
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Aluminum Bottle
For the launch of their beautiful aluminum bottle, with a wider mouth and resealable cap
(attributes that we needed to showcase) we created a fun campaign with TV, OOH and radio efforts. 
It was welcomed by our Hispanic consumer with open arms and was honored with several ADDY awards.
The Boss. Video (Spanish)
La Martita. Radio (Spanish)
Masters. Radio (Spanish)
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Vortex Bottle
The new neck of the vortex bottle was a product innovation that was well received by the consumer. Here’s a sample of the creative used to launch the product.
Costume Party. Video (Spanish)
Vampires. Radio (Spanish)
OOH
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Home Draft
Miller Lite’s Home Draft was designed to bring the bar into your home.
Like in a Bar. Video (Spanish)
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Miller Lite
Published:

Miller Lite

Various Miller Lite projects.

Published: