This unified identity system involves the branding of Et Vous, a non-profit, government funded organization whose purpose is to promote and encourage French proficiency and literacy in Canadian children. Included in this initiative is the development of the mark, style guide, and both print and digital collateral materials. Exploring the concept of dialogue and exchange, the mark consists of two overlapping stylized e’s that also resemble sound waves. The place of overlap alludes to communication between two parties. The use of orange, teal and a mix of the two throughout the brand application represents the organization’s aim to integrate the two languages and cultures and create a space for dialogue between the two.
