Decontextualize the typeface from the everyday life. Hence was born the idea of a fluid typography generated by the encounter, the clash, and the mixture of materials of varying densities. By decontextualizing the character from its original context, wa are able to relive it in another completely new and different face, where it can find its living dimension.
"Interactions" wants to investigate different ways of interactions, both with positive and negative meanings, and show them by using techniques and materials that represent them.
We have identified three different types of interaction (integration, separation, and contamination) and, for each of them, we have chosen a keyword to “write” with the fluid font we created.
