The Beautiful game
Client: Southampton Football Club
We recently worked with Southampton Football Club to inject some energy into their brand and get the different parts of their club working together as one team. From their first team to the youth sides, and their events business to their charity, Saints Foundation – we created a single brand with the flexibility to speak to diverse audiences in a powerful, motivating way. We sharpened their identity, giving them a more vibrant red, a bold typeface, and a tone of voice and identity that works perfectly for one of the Premier League’s most enduring fixtures. It’s about helping them turn on the style. Today they are a more dynamic, cohesive organisation, giving their fans, partners and people a club they can can get behind as they go toe to toe with some of the world’s biggest brands.
