Supersports Vietnam x Shopee
Mini Spike Day
Key Visual
February 2022
Requirements: Show off Brand Products.
Tone & mood: Delivery Traditional Luna New Year Spirit, Delight, Bright, Joyful.
Tone & mood: Delivery Traditional Luna New Year Spirit, Delight, Bright, Joyful.
The idea behind the key visual:
- Light background makes the products in front stand out, I use gradient to make the background feel like it 3D and it is a backdrop in a studio.
- Traditional colors: Red, Gold - to bring luck and make the key visual delight and bright.
- Some elements like: Tigers (found on Freepik), Yellow Apricot Tree, Gold, Coins, Fireworks - traditional stuff reminds everyone to Luna New Year.
And red for texts and text boxes to synthesizing the colors and make it stand out!
- Light background makes the products in front stand out, I use gradient to make the background feel like it 3D and it is a backdrop in a studio.
- Traditional colors: Red, Gold - to bring luck and make the key visual delight and bright.
- Some elements like: Tigers (found on Freepik), Yellow Apricot Tree, Gold, Coins, Fireworks - traditional stuff reminds everyone to Luna New Year.
And red for texts and text boxes to synthesizing the colors and make it stand out!
Adaptation for Shopee Mini Spike Day SIS (shop in shop)
Thank you for watching!!
