MOOD Drinks

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MOOD DRINKS

The Australian CBD industry is growing thanks to deregulation in the trade of hemp-based products in 2018. Since early 2021, the Therapeutic Goods Administration (TGA) has allowed the sale of low dose cannabidiol (CBD) preparations over the counter at Australian pharmacies. From refreshing sips to liquid mood enhancers, importing the world’s best drinks is what Mood does best. The brand is the exclusive and leading importer, marketer, and distributor of CBD based elixirs across the region.

Scroll Down to have a glimpse of our branding journey.

BRANDING CREATION & REFINEMENT

Due to the nature of the products, Mood is a Company that needs to set the proper communication codes to avoid the public getting lost in misunderstandings, myths, and misbelieves surrounding a product category that has recently entered the global market.

The Brand's logo represents a State of Mind; it exemplifies a balanced dance between two waves while writing the Brand's name, Mood. The logo carries a geometrical equilibrium of a Chemical marvel that lived in nature's DNA.

BRAND APPLICATION

Like most newborn brands, the primary applications of Mood were tested in the form of stationary material. We kept the brand clean and relaxed by using fewer and simpler elements. Mood's aesthetics is represented by a wide range of colours that swim, change and interact with the public while giving them a comfortable, peaceful feeling as an anticipation of the product's core benefit.

MOTION & INTERACTIVITY

It's all about the concept. Most of the Brand's elements project a movement; however, it is essential to consolidate a simple, short, interactive and widely concept-tied website that reinforces and invites the viewer to feel a glimpse of the product's core benefit. This means that every action should carry a peaceful (still not boring) interactivity and effects while presenting a massive amount of information on one page. Every element counts, and every movement helps.