Decathlon - La desescalada del deporte

Either if you’re biker, a surfer, a mountain climber, a volleyballer or a gym enthusiast, you will all have your own time to go out and do your favourite sports again, free as birds! You just need to wait for the right phase.The Covid-19 pandemic forced all of us to lockdown in order to avoid spreading the virus. &Rosás Agency approached us to co-create an animated series of pixel-art videos for the sports giant Decathlon. The campaign consisted in communicating which sport was allowed in every phase of the lockdown’s downscale.Inspired by the popular California Games’ vacation-mood, and also hinting at the start of the Spanish summer season coinciding with the end of lockdown, we updated the video-game’s iconic style and came up with this colourful, casual, laid-back look and feel to portray such diverse sporty scenes.
Aiming to mirror society, we worked a fully heterogeneous depiction of the characters along with a different background content and colour palette for each scene. We used a slightly cartoon pixel-animation to give the characters a more singular and unique personality.

Rough Animation

Sprites

Directed and Produced by All In Pixel

Client: Decathlon
Agency :&Rosas
Creative Direction: Pol Solà, Raül Peix
Producer: Victoria Ventura
Art Direction: Raül Peix, Pol Solà
Illustration: Raül Peix, Toni Sala
Cel Animation: Luke Etxeverry, Eudald Salarich, Toni Sala, Gianluca Patti
2D Animation: Raül Peix, Pol Solà
Edit: Pol Solà
Music & Sound Design: Raül Peix