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Hagi—natural soaps

Packaging
InDesign


HAGI NATURAL SOAPS
European Design Awards 2022 Bronze Winner!

Hagi soaps packaging is a story about a floral meadow, about the richness of natural ingredients, intense and varied fragrances, and a simple recipe. On one hand, we show a rich ingredients list, on the other, the packaging is delicate and elegant. After all, these cosmetics are intended to be used on delicate, sensitive skin. Trying to tell a story about an opulent composition, we wanted to depart from the currently popular, minimalist aesthetics. We wanted the product to stand out on the shelf with its original design. Usually soap bars, due to their smaller size, go unnoticed next to lotions and shower gels. However, it is a great alternative to plastic packaging. 


Design: Zuzanna Charkiewicz, Magdalena Burdzyńska / Podpunkt
Creative director: Emilka Bojańczyk / Podpunkt


Visually strong and well made products by


Hagi—natural soaps
Published:

Hagi—natural soaps

Published: