La Galleria Nazionale - Museum Brand Identity


La Galleria Nazionale d'Arte Moderna e Contemporanea is an Italian museum located 
in Rome. It houses the most complete collection dedicated to Italian and foreign art from the nineteenth century to today. It currently houses the permanent exhibition “Time is Out 
of Joint”.

Concept
The National Gallery as an open place. The underlining of the article "LA" in the current identity comes to life, becoming a line. A line that serves as an underline for things to highlight; which becomes shadow, a projection of the letters, when the light hits the place; that becomes a blank line, where there is a space to leave, a thought open to the visitor, 
to write ideas, reflections and different readings of the National Gallery.

Concept project.

La Galleria Nazionale - Museum Brand Identity
Published: