In order to go beyond the dark market, where brands such as Wyborowa can advertise, we created a switch that symbolizes alcohol consumption. The two campaigns below tell stories about the switch that triggers a party mood. In both campaigns all advertising aces were based on a coherent musical architecture. We worked with various artists, such as the popular rapper Wojtek Sokol, Klub Komediowy and other influencers. All stories started with a situation where the character was alone at home and ended with a total party full of people. Music was supposed to make it even more interesting and be a way to reach to consumers.