We undertook the logo and packaging design work of N2 Life; a new brand that offers high quality, natural, delicious (and mostly fermented) food – rich in probiotics, vitamins and minerals. Since the essence of the brand was deeply rooted in conscious eating movement, we decided to bring the elements that made their products stand out from competition to center and front: their meticulously selected ingredients. The products themselves were targeted to a premium audience, so we complemented this approach with a dark color palette. For the logo, we wanted to stress the intertwined relationship between the brand and nature. Thus, the “2” inside the “N”, looks like a sprout.