Parasight Systems offers specialty, scientific equipment to veterinary offices around the world. While seeking to understand their end user, I helped to simplify and reorder the content on their system start instructions (shown below) while redesigning a clean and sophisticated new instruction manual. 

Additionally, I was able to assess the weakness of their established brand and add to their existing color palette and font options to create a stronger, more versatile brand for their future marketing materials.  

This was the material before I was able to think about user experience and redesign.