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Lowlife is a lo-fi minimalist brewery focused on foeder aged brett and sour craft beers. They are no strangers to experimental brewing techniques, and they wanted their brand to represent that. They wanted their imagery to be a little dark and ominous, which is an homage to their first brand identity, but also reflect a more modern, polished version of themselves. Inspired by the DIY punk aesthetic, the brand identity stays true to their brash brewing techniques, while also representing the more modern side of the brand.