The Harold and Mimi Steinberg Charitable Trust's annual Mimi Awards (aka Steinberg Playwrights Awards) are attended by the Who's Who of the NY Theater Industry. Following design direction established by the Creative Directors, I completed the design for the print invitation, and designed the email invitation, printed program and event signage for the gala event, giving a new twist to existing Mimi Awards branding elements.
Design Firm: Rogers Eckersley Design (RED) www.red-nyc.com
Creative and Art Direction: Sam Eckersley and Stuart Rogers
Graphic Design: Alane Marco, Kathryn Brylinski (Save the Date card, initial invitation design)
Production: Abby Pribble
Production: Abby Pribble
Client: The Harold and Mimi Steinberg Charitable Trust (Deborah Martin, Project Manager)
6'x6' MIMI banners hang from the mezzanine level in the Vivian Beaumont Lobby at Lincoln Center. I created the background pattern which I also used on the inside cover of the program booklet.
Invitation front and back cover, with envelope
Invitation, inside spread
Program booklets
Program booklet cover with wrap-around reversed logo
Program, inside cover and program order. I designed a new repeating background design that I also used in the oversized banners for the reception space.
Program booklet, inside spread
Program booklet, inside back cover spread
Gift packaging for gala dinner
Full program of event signage.
Lower lobby directional sign
Announcement signage in the reception area
Announcement signage in the reception area
Announcement sign in Mitzi Newhouse Theater lobby for award ceremony held in the Newhouse.
