Branding & Packaging

  • On the Wild Side - branding and packaging
  • This is the branding and packaging I designed for for Olivier Beaujeann's artisan food stall, On the Wild Side. The stall speicalises in unique patés, cured meats, dips and soups, all inspired by the environment, the sea and the foreshore.
     
  • The Logo
  • The concept is based on Olivier's attempt to capture the essence of the environment in his cooking, bottling it so to speak. The bottle seen in the logo is also a reference to how he hand forages all of the wild ingredients, and highlights how natural his products are. The bottle's contents change throughout the range of products making for an interesting logo that informs the customer exactly what they are purchasing whilst always keeping the logo recognisable to the brand.
  • The Logo ; full colour and black / white
  • Example of how the logo adjusts to suit On the Wild Side's existing flavours
  • Product Shots
  • Cured meat packaging, wrapping paper, sliced paté packagaing, fish paté / dip containors, soup cup
  • Wrapping paper detail
  • Sliced paté packaging and labels
  • Cured Meats
  • Lid of soup cup and wrapping paper
  • Illustrated on the soup cup are the seasonal vegetables that are used in Olivier's specialty soups. The heat protector rotates around the cup to reveal the ingredients used in the soups. The idea is that the user gets to seek out the ingredients as Olivier does in the wild. The Spring, Summer, Autumn ad Winter vegetables are placed around the cup so as the die-cut may only land on one season at a time.
  • Cup without heat protector
  • The rotating heat protector displaying the seasonal vegetables of each season / soup ingredients
  • Fish paté / dip containors detail