Ailbhe Larkin's profile

Branding & Packaging

Ailbhe Larkin
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On the Wild Side - branding and packaging
This is the branding and packaging I designed for for Olivier Beaujeann's artisan food stall, On the Wild Side. The stall speicalises in unique patés, cured meats, dips and soups, all inspired by the environment, the sea and the foreshore.
 
The Logo
The concept is based on Olivier's attempt to capture the essence of the environment in his cooking, bottling it so to speak. The bottle seen in the logo is also a reference to how he hand forages all of the wild ingredients, and highlights how natural his products are. The bottle's contents change throughout the range of products making for an interesting logo that informs the customer exactly what they are purchasing whilst always keeping the logo recognisable to the brand.
artisan Food animals ingredients bottle box paper Illustrator copywrite wild vegetables meat sea seaweed shore
The Logo ; full colour and black / white
artisan Food animals ingredients bottle box paper Illustrator copywrite wild vegetables meat sea seaweed shore
Example of how the logo adjusts to suit On the Wild Side's existing flavours
Product Shots
artisan Food animals ingredients bottle box paper Illustrator copywrite wild vegetables meat sea seaweed shore
Cured meat packaging, wrapping paper, sliced paté packagaing, fish paté / dip containors, soup cup
artisan Food animals ingredients bottle box paper Illustrator copywrite wild vegetables meat sea seaweed shore
Wrapping paper detail
artisan Food animals ingredients bottle box paper Illustrator copywrite wild vegetables meat sea seaweed shore
Sliced paté packaging and labels
artisan Food animals ingredients bottle box paper Illustrator copywrite wild vegetables meat sea seaweed shore
Cured Meats
artisan Food animals ingredients bottle box paper Illustrator copywrite wild vegetables meat sea seaweed shore
Lid of soup cup and wrapping paper
artisan Food animals ingredients bottle box paper Illustrator copywrite wild vegetables meat sea seaweed shore
Illustrated on the soup cup are the seasonal vegetables that are used in Olivier's specialty soups. The heat protector rotates around the cup to reveal the ingredients used in the soups. The idea is that the user gets to seek out the ingredients as Olivier does in the wild. The Spring, Summer, Autumn ad Winter vegetables are placed around the cup so as the die-cut may only land on one season at a time.
artisan Food animals ingredients bottle box paper Illustrator copywrite wild vegetables meat sea seaweed shore
Cup without heat protector
artisan Food animals ingredients bottle box paper Illustrator copywrite wild vegetables meat sea seaweed shore
The rotating heat protector displaying the seasonal vegetables of each season / soup ingredients
artisan Food animals ingredients bottle box paper Illustrator copywrite wild vegetables meat sea seaweed shore
Fish paté / dip containors detail
artisan Food animals ingredients bottle box paper Illustrator copywrite wild vegetables meat sea seaweed shore
artisan Food animals ingredients bottle box paper Illustrator copywrite wild vegetables meat sea seaweed shore
Branding & Packaging
Published:
Ailbhe Larkin's profile

Owner

Ailbhe Larkin's profile
Galway, Ireland

Branding & Packaging

The rebranding/repackaging design for artisan food stall On the Wild Side.

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial