BLUE WAVE
In early 2022, Mill Street Brewery and The Toronto Blue Jays had a dream. That dream was to create a beer that captured the essence of the team, their fans and the great sport of baseball.
The interesting thing is that while technically located in Toronto, The Jays are often referred to as Canada's team. This would play an integral part in the creation of this beer and this brand.
Introducing BLUE WAVE, a name and identity that pays homage to a team that represents an entire country.
Agency: Mosaic North America
Executive Creative Directors: Dave Watson & Laura Serra
Creative Directors: Nick Pilon & Jef Moore
Design: Daniel Halyburton, Nick Pilon & Dave Watson
Naming & Copy: Jef Moore & Mike De Candido
3D Illustration: Tony Melino
Brand Strategy: Isabel Chalmers & Sub Nijar
Account Team: Jade Mulroney & Ann Laudenbach
Client: Mill St Breweries & The Toronto Blue Jays
Brand Strategy: Isabel Chalmers & Sub Nijar
Account Team: Jade Mulroney & Ann Laudenbach
Client: Mill St Breweries & The Toronto Blue Jays
