Challenges:
The Citizenship by Investment Program (CIP) is a government issued program, designed to boost economic development in many countries like Saint Lucia. Individuals and families from around the world are invited to make investments in local projects and in return, are given the privilege of having Saint Lucian citizenship.
With its 5th anniversary, CIP needed to highlight its milestones, as it looked to further expand its global reach and its offering. The annual report needed to highlight its milestones, express celebration, national pride and anticipation for future success. Our challenge was to assist the organisation in achieving this through visual design.
Solutions:
The design was inspired by a modern magazine, rather than a typical annual report. Like a magazine, it had a very strong focus on photography. This allowed for a lot of opportunities to feature the island from aerial angles that have never been seen by many.
Bold colours were used in the graphs, allowing them to feel interactive and fun.
The rest of the design was kept very minimal. This ensured that the images and graphs were page highlights.
Client: Citizenship By Investment St. Lucia
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Credits:
Art Director & Designer: Sherlan Gittens
Creative Director: Juelle Cadette
Editor & Proof-reader: Cherisse Forde
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Agency: Boost Marketing
