Camping VR - Virtual Showroom

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Camping VR - virtual showroom for camping tents demonstration for Decathlon in Bulgaria

Do you know how to show an unlimited number of products in a limited area? So we found a solution in our new project for the French sporting goods retail Decathlon in Bulgaria!

Visual content : 3DTOUR Agency

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PLATFORM

PC, HTC Vive Pro

TECHNOLOGIES

Unreal Engine 4, 3ds Max, WorldCreator, Quixel Megascans

PROJECT DURATION

2 months

The Camping VR virtual showroom has been designed specifically for the compact presentation of tents in the Bulgarian Decathlon chain of stores. With the help of this tool, it became possible to show the real dimensions and configuration of the product on the area of 2x2 and with minimal usage of human resources, which is today one of the most important tasks of optimizing business processes

FEATURES OF THE PROJECT

The project is a mini-game for the HTC Vive Pro virtual reality helmet. The main goal is to show Decathlon tents in a real environment and save the space for product presentation in the store. The user can evaluate the appearance, dimensions, and internal space of the tent in the natural environment and, as a result, make a more informed decision on the purchase.

Game location is Rila Lakes in Bulgaria. The location was made on the basis of topographic maps of the region using WorldCreator and Unreal World Composition.

The user is given the opportunity to set up a camp near a mountain lake, collect the necessary items on the shore, hide from the rain, and make coffee inside the tent. After that, he will enjoy the beautiful view in the mountains. The size of the location and the range of visibility is about 60 km.

The user at any time can change the tent for another, as well as familiarize himself with its characteristics, which will help to make a more informed and balanced choice of tourist equipment.

We selected the necessary equipment and PC configuration and provided remote advice on installing and configuring equipment for the VR zone

RESULT

As a result of cooperation with Decathlon, an interactive solution was developed for the demonstration of the client's products. Potential buyers can evaluate the product in the natural environment of usage, and the business, in turn, can display an unlimited amount of the product in a limited area.

This tool is especially relevant these days for any type of business (especially for furniture salons), since due to economic circumstances, additional space is expensive and requires regular investments, but the virtual one, in turn, is created for years, requires one-time costs and improves the image of your business in terms of an innovative approach to interacting with your customers