BRAND MIX 2
In 2016, I had created a first "Brand Mix" series. After accidentally mixing the Nike logo with a can of Coca-Cola.
I noticed that it generated a kind of bug in my brain for a short time and I found it amusing. I then tried to apply this principle by mixing iconic brands and packaging, which worked rather well.
The first series (which you can see here on my Behance) was a great success, and I was even copied many times, and also often taken up as an exercise in art schools. It's very funny because I almost feel like I didn't do it on purpose!
The first series (which you can see here on my Behance) was a great success, and I was even copied many times, and also often taken up as an exercise in art schools. It's very funny because I almost feel like I didn't do it on purpose!
So here is the second series almost 6 years later. This time I created 20 of them.
There are like two categories that stand out: the mixes that give rise to a new meaning (like the Chanel tree) and those that function mainly visually as a kind
of bug (like BP Ketchup).
There are like two categories that stand out: the mixes that give rise to a new meaning (like the Chanel tree) and those that function mainly visually as a kind
of bug (like BP Ketchup).
This time, I wanted to reinforce my work with a retro mid-century touch which is
a bit like the golden age of advertising, a period during which the product is very highlighted, which reinforces the satirical side a little, as if these advertisements were printed on a newsprint with quite bright and vintage colors.
a bit like the golden age of advertising, a period during which the product is very highlighted, which reinforces the satirical side a little, as if these advertisements were printed on a newsprint with quite bright and vintage colors.
I hope you like this new series! Feel free to like, comment and follow me!
Thanks!
www.atomike-studio.com @atomikestudio facebook
