Frisky Whiskey | Brand Identity

FRISKY WHISKEY 🥃

SCOPE OF WORK

ABOUT THE BRAND

Get frisky tonight. Frisky Whiskey is the highest-rated flavored whiskey in the world

PROBLEM

Frisky Whiskey had the ambition of building a liquor brand from scratch in a market oversaturated with name-brand companies. Knowing the challenge in front of them, the team focused on two main goals: constructing a strong brand presence and curating a tasteful social experience. Simultaneously the brand was navigating the waters of a COVID-era society, where libations were suddenly being poured at home rather than the bar. Once established, they aimed to build partnerships with storefronts in order to put their product directly in the hands of their target customer. They were having trouble pulling together all of their ideas into a cohesive branding experience that would guarantee sales.

INSIGHT

Through our research, we saw an absence of solidified verbal and visual identities that would humanize the product and connect them with their consumer on a more personal level. The target audience for Frisky Whiskey is women of color from ages 21 to 35. Empowered by the brand’s dedication to their audience demographic, we were compelled to curate a brand identity that matched the personality of the average Frisky Whiskey buyer. We saw the opportunity to lean into personalization with this brand, therefore introducing a version of whiskey that the customer had never had before.

APPROACH

Through our process, we paired a vibrant, yet sophisticated visual presence with fun, relatable messaging pillars in order to personify the customer journey. This fusion would allow the brand to reach audiences on a human level, giving off that same vibe that one gets after a sip of their favorite drink. Each experience with the product should leave the customer feeling confident, emboldened and elevated.

Taking the COVID-era precautions into consideration, we delivered creative assets that marketed a ‘girls night in’ campaign. The visuals felt clean, while still allowing room for dynamic movement, posing and elements to create interest and support the hero (the product). Our main goal was to put the Frisky Whiskey product on the pedestal that it deserved, just as they put their customers above all else.