Dyscover
- A University Advertising Campaign Brief -
The Details
The brief given was to ‘create a campaign for a global brand that would not have been possible five years ago.’ Playing with the definition of ‘brand’, rather than a company I chose a learning disability - dyslexia.
My chosen purpose for the campaign was to raise awareness and challenge perceptions on dyslexia, so that it could be viewed as an advantage rather than a handicap.
The Concept
From talking to a local dyslexia charity, I identified my target as children of 4+ who may benefit from visual thinking techniques. My concept evolved from this - an app to encourage children to use their dyslexia to their advantage through creating words and images from four key shapes. The Dyscover app would have three modes.
1. Create: an open canvas
2. Learn: a method of re-creating pre-made illustrations
3. Word: a letter-making workshop where children can visualise tricky words by creating distinctive letterforms.
Dyscover Menu and Settings: Users can customise all the typeface, colour and audio elements of the app for the best experience possible
Characters were made using the four key shapes, so that children would be able to associate them with each mode and connect with them
Informational app mode posters
app instructional guide that would be readily downloadable for parents to talk through with children
The Result
This has been my most challenging and rewarding design project so far, and required a lot of research and development. From talking to dyslexia action in Leeds, there is potential for real-world use for the app but it might only be of value to a few dyslexic children.
