ASUS ProArt Jingle

ProArt 為 ASUS 面向全球頂尖創意工作者的高階品牌。目標除了要呈現出視覺的高標準之外，更要為品牌預留未來視覺溝通的發展空間，期許 ProArt 能成為一個串連創作者的載體，一個會持續演變、擴展且不斷疊加的有機體，JL 以此替 ProArt 注入一套秩序且有機的新策略。

ProArt is ASUS's premium brand targeting top creative professionals worldwide.
Our goal is not only to showcase visual excellence but also to leave room for future visual communication development, envisioning ProArt as a platform that connects creators—a dynamic entity that continuously evolves, expands, and accumulates. JL Design has injected a systematic and organic new strategy into ProArt, creating a cohesive and ever-evolving brand experience.

Jingle

Pro，是追求創新的基石，是實踐創意的完美後盾；

Art，是每一次的靈光乍現，是無限可能的極致綻放，

ProArt，為你的創意而生，以強大穩定的效能，轉動每一個創意迸發的瞬間，挑戰未知的邊界。

ProArt Jingle的動態設計概念取自倏忽乍現的靈感點亮逐漸成形的基石。

也能在所有影片的結尾再次點出品牌特性。

"Pro" is the cornerstone of innovation, the perfect support for realizing creativity.
"Art" is the spark of inspiration, the ultimate expression of infinite possibilities.

"ProArt" is born for your creativity, empowering every moment of creative breakthrough with its powerful and stable performance, challenging the boundaries of the unknown.

The concept of the ProArt Jingle draws inspiration from the fleeting moments of inspiration, illuminating the gradual formation of the foundation. It also serves as a reminder of the brand's unique attributes, appearing once again at the end of every video.

CREDIT LIST

Client：ASUS
Creative Agency：JL
Creative Director：蔡卓翰 Johan Tsai
Executive Production：巫安琪 Angela Moo
Project Head：蔡佳穎 Chiaying Tsai
Project Management：林志翰 Ryan Lin, 陳品聿 Carol Chen , 關穎儀 Wingyee Kwan, 黃婷鈺 Tingyu Huang
Associate Creative Director：魏良恩 Lance Wei
Planner：陳品聿 Carol Chen, 李佳怡 Amber Lee
Project Coordinator：蕭珞旂 Sabrina Hsiao, 黃品綺 Pinchi Huang, 鄭怡瑄 Berry Cheng
Main Designer：齊慕夷 Morris Chi, 邱柏鈞 Children Chu, 李佳怡 Amber Lee

Key Visual｜
Artist：KORB, fuse*, Fluent, Media Work

Application｜
3D Design：齊慕夷 Morris Chi, 廖伯豪 Ben Liao, 黃俊嘉 Jack Huang
Layout Design：洪湘茹 Hsiang Ju Hung, 陳施澄 Kelsie Chan
Graphic Design：蔡瑋廷 Abby Tsai, 蔡逸婷 Quentine Tsai, 吳怡蒨 Joy Wu, 物以類聚視覺整合 Grandvity Design（王子豪 Noodle Wang, 孫希嘉 Si Jia Sun, 何佩宣 Patricia Ho, 籃玟韋 Winway, 邱韋融 Grape Chiu, 彭詩涵 Sarah Peng）

Jingle｜
Motion Designer：齊慕夷 Morris Chi, 林俊德 Junde Lin
Music：海波浪製作 Pongo

ProArt Web Design, Tone & Manner, UI Kit｜
創意單位：JL
Design Studio：Happ Design

Scenario Photo Shooting｜
Photographer, Director：張傑 Josh Monkey
Assistant Photographer：大雄
Gaffer：廖振坤 Liao Zhen Kun
Best Boy：林家宏 Jia Hong Lin
Stylist：Saem Xu
Assistant Stylist：Aiko
Make Up Artist：徐易聖 Eddi Hsu
Assistant Make Up Artist：詹繐綿 Melody Chan
Hair Stylist：張仕誠 Cheng
Production Designer：李靜如 Giovenny Lee, 林育正 Audrien Lin, 蔡郁玟 Yu Wen Tsai, 溫鳳筠 Feng Yun Wen
Producer：Olan Huang
Grip：阿泰

Video Coordination |
ProArt Brand Video
Concept & Project Coordination：JL
Storyboard：蔡卓翰 Johan Tsai
Directed by COMPUTERFACE
Production：COMPUTERFACE
Art Director：Ling, Sid
3D Artist：Ling, Pei, Chun Kai
Music：海波浪製作 Pongo

Product Video - StudioBook
Directed by COMPUTER-FACE
Production：COMPUTERFACE
Art Director ：Ling
3D Artist：Ling, Pei
VFX：Albert Chiang, Yi-Heng Huang
Music：賴明壕 Ric
Project Coordination : JL

Product - Station PD500tc
Directed by COMPUTERFACE
Production：COMPUTERFACE
Art Director：程漢傑 Hank Chen
Storyboard：江賴映辰 JLYC
3D Artist：程漢傑 Hank Chen, 江敬 Gene Jiang
Compositor：程漢傑 Hank Chen, 江敬 Gene Jiang
VFX：江昱緯 Albert Chiang, 羅紹文 Kevin Lo
Music：賴明壕 Ric
Project Coordination : JL

Reel 剪接：陳定南

ASUS ProArt - Refresh Showreel

ASUS ProArt Jingle

Owners

ASUS ProArt Jingle

Tools

Creative Fields