Our Design Methodology
Understanding the pain points of the target market and analysing the competition are essential for any product's success. So we began the project with user research to discover the users' pain spots, followed by the creation of user personas to answer their problems in our final product, and the competitive analysis revealed some other surprising data. After gathering all of the information and consulting with the stakeholders, our team created a product journey map with information architecture. We utilised a card sorting technique to evaluate the material on the site before going into the structure and layout.
The first challenge in this project was to create a simple, futuristic, and appealing company identity with a 3D element. We looked at a lot of different ideas before settling on this final design, which combines cubical 3d elements to depict a store with a door that also conveys the brand initials D in negative space. The bold square custom font is designed to complement the brand mark.
Wireframes
We created wireframes to represent the product's interface with all of the data points after two weeks of research and analysis. While working on the wireframes, our team concentrated on the design system, such as the typography, icons, and colours that will be utilised in the final UI. We tried out a few different options for the product's user interface before landing on the one that best satisfied the user's and clients' needs.
A Consistent Design System
To achieve consistency and uniformity in design, we designed a unique design system by leveraging a repetitive collection of components, such as font, forms, input area, buttons, and colours. This allowed us to create a consistent and unified experience across all of the website's pages and dashboard. Because of Gilroy type's current appearance and versatility, we were able to create a clean minimalistic ui with a lot of clarity and usefulness. We utilised Myrtle Green as our major colour scheme, which helped us stand out from the competition, as well as mild tints of the Golden colour.
