Morada Mexicana. La comida és sagrada.
A typical Mexican cuisine, which is based on affection in relationships, the freshness of products and careful preparation.
Visual identity, graphic production, verbal identity and crafts.
Belo Horizonte, Minas Gerais. 2019.
Morada Mexicana is a restaurant which server typical Mexican cuisine, which is based on affection in relationships, the freshness of products and careful preparation.
In 2019, went through an expansion and restructuring of its positioning, with the challenge of creating a communication that reminds the friendliness and warmth of the previous space, but that also demonstrates this new stage of growth.
Client: Morada Mexicana
Team: Eduardo Ouvido e Gustavo Machado
Fotógrafo: Rafael Motta
Prêmio: Bronze BDA 2020
Team: Eduardo Ouvido e Gustavo Machado
Fotógrafo: Rafael Motta
Prêmio: Bronze BDA 2020
The decisions for the execution of the project were based on the dynamics of the space, the Mexican culture, the ingredients, the care in preparation, the local culture and the affections in the relationships. Therefore, materials, graphic elements and aesthetic resources were used, such as the creation of a graphic repertoire in woodcuts, the manual painting of ambience, the painting of the ceiling and walls, as well as the use of special papers and materials such as wood in order to expand the sensory experience and evoke a relationship of affection, care and closeness.
Ingredients & sensations ↓
Textures, patterns & stamps ↓
Xilogravura / La Saudosa 369 ↓
Furthermore, we created a kind of entity to represent the new restaurant cycle, without forgetting its roots. It is born in woodcut, the “Saudosa” that bears on its back the Oração do Milho (Corn Prayer) of the poet Cora Coralina in serigraphy.
Woodcut block exhibited at the restaurant / La Saudosa 369 ↓
A new positioning was developed through the creation of graphic pieces such as signage design, packaging, stationery, menu, space setting, promotional pieces and others. In addition, we use techniques such as painting, silkscreen, woodcut and materials like raw wood to expand the user’s sensory experience and strengthen the brand’s concepts.
