Primo Aperitivo
Primo Aperitivo, the one, the first. A new brand that represents the archetype of the Italian Aperitivo culture. "L’Essenza Italiana" in its most elemental nature. A mix of design, luxury, sophistication & "bitter" intensity.
La Dolce Vita encapsulated, with the distinctive style of the "Italian Finesse", in a set of three sublime products of ready-made cocktails: Negroni, Americano & Sbagliato.
The design of the bottle stands out for its originality, using a unique size of 500ml, thought for five servings. With glass embossing details, it is personalised with a special blue color application taking half of the shape of the bottle, and with screen printed graphics, it leaves a transparent space at the bottom-half to see through the liquid.
We designed the identity of this family of 3 ready-made cocktails with its bottle design, label and packaging.
We are very proud that this project has been selected for the prestigious Delta Awards 2020 by Adi Fad.
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Client: Primo Aperitivo
Bottle Design, Label & Packaging: Creative Affairs
Discover more: https://creative-affairs.co.uk/
