Manto
Brand Strategy, Brand Identity, Naming, Packaging
Manto is a brand of sustainable products that allows dog and cat lovers to take care of their pets, so as to improve their lifestyle and strengthen the bond that unites them. An Italian company that, through a restricted production chain and completely Made in Italy, embraces the animal world by commercializing in the fields of cosmetics/hygiene, clothing/accessories, food and medical.
For Manto we have completely revised the brand strategy, so that it could communicate in a more effective way its raison d'ĂȘtre, its beliefs and its founding values. Based on what emerged, we defined a new naming, designed a new identity and designed the packaging of the cosmetics line.
In recent years, the pet sector has seen constant growth, an indication of the increasing attention paid by pet owners to the health of their pets, mostly dogs and cats. A sector made up of some excellences, but also populated by a large number of brands marketing products of questionable quality.
The new brand strategy intends to position Manto as a company that really cares about the well-being of pets, leveraging the elements that characterize its entire production: quality of raw materials, short and transparent supply chain 100% made in Italy, meticulous selection of suppliers.
The coat of an animal represents the sun map of its physical condition, and its being stroked recalls a sensorial, physical, affectionate aspect, typical of a relationship between owner and pet. A short and elegant name, able to evoke charm and quality of the made in Italy and refer without distinction to dogs and cats.
The resulting brand identity is based on a pair of fonts that refer to the animal imagery and on a narrow palette, in which a basic scale of gray is flanked by 4 shades that identify the product lines: cosmetics, accessories, food and medical. The identity is completed by a series of two-color patterns, also inspired by the coat of some dog and cat breeds.
