Project Overview
New to the freelance scene, a team of graphic designers wanted to take their skills to the next level: build a business and establish a legacy. Based on that, the task for this project was to create a complete brand identity for a group of graphic designers who want to open their own design agency.
Challenge
Anonymous in the creative industry, the graphic designers needed a brand platform that would communicate with a consistent personality and tone of voice, reflect their passion for good design and differentiate, the company as a top choice for superior graphic design services.
Solution
I created a bold, quirky, and original brand rooted in the belief that great ideas come from putting great minds together— just like how the first mission to the moon was made possible by putting together a team of the brightest minds. Witty copy, a retro-esque logo, and a punchy blue colour palette combine to delight and inject a sense of nostalgia, giving the brand a memorable identity both visually and emotionally.
