Concepts & (Re)designs.
This ever-growing collection of Concepts & (Re)designs consists of free (unsolicited) work performed by Ilsmarie, founder of The Ponder Lab, in her free time. Some contain small changes as they serve as suggestions I want to make in audits, while in others, little trace of the previous design can be observed. Regardless, I hope that if implemented, the owners of these businesses can improve the overall user experience of their websites and better serve their audiences.
FA2201 - Moto Adonis
Moto Adonis' website is pretty good. In their current design ("before" below), they have a sticky navigation bar on the left side, and the website itself has a full-screen design feel to it. The colours are strong and contrast well.
Main suggestion(s):
- Any typeface other than a serif one (currently used as headers), might convey what their brand is about better.
- Have a call to action, so visitors not only know quickly what the business is about, but also so they know what is expected from them.
- Any typeface other than a serif one (currently used as headers), might convey what their brand is about better.
- Have a call to action, so visitors not only know quickly what the business is about, but also so they know what is expected from them.
FA2202 - Vrijheid Fysiotherapie
Vrijheid Fysiotherapie's website meets the baseline requirements of a business website. It has information on where they are located, what services they provide and how to get into contact and make an appointment.
Main suggestion(s):
- Break the monotonous pattern of large text. It makes the website seem more cluttered, and visitors might become disinterested.
- Mitigate the use of watermarked stock images.
FA2203 - Hamsah Vrouwencoaching
Hamsah Vrouwencoaching's website is good, and the colours utilised contrast well. Although the choice of making the website predominantly grey contradicts the notion of hope, positivity, faith and support the Hamsa hand symbol stands for.
Main suggestion(s):
- Break the habit of needing so many pages, and flooding the visitor with too much information.
- The CTA is nonexistent in places, and where present, inconsistent - this could overwhelm visitors.
- Make it easier for visitors and clients to schedule an appointment.
- Events seem to be organised quite frequently, so bring attention to them on the homepage, rather than keeping them "hidden" on a different page.
FA2204 - QUickDash
QuickDash is a bit of a different story. The owners were asking for advice on Reddit. They mentioned that people were visiting their website but that shortly after, they were leaving.
The website itself is good, but I noticed they had difficulty conveying their message and what they do.
Main suggestion(s):
- Some social proof would help build trust.
- CTA and tagline could be stronger.
- Give people a sneak peek of what they're getting themselves into.
- The UI is fairly consistent, so the places where it's not, really stand out.
- CTA and tagline could be stronger.
- Give people a sneak peek of what they're getting themselves into.
- The UI is fairly consistent, so the places where it's not, really stand out.
- Letter case, colour and radius or buttons and images are sometimes inconsistent.
- Centred text creates an unpleasant reading experience.
- Pay attention to the structure of the website.
- Centred text creates an unpleasant reading experience.
- Pay attention to the structure of the website.
FA2205 - Curacao Hato Cave
Having visited my home country Curaçao in Q1 2022, I thought what better way to show support to the still recovering tourism industry than to focus on some local business websites there?
One of such businesses is popular tourist attraction, Curaçao Hato Cave, one of the most predominant caves on the island with over 300.000 years of history!
The website felt okay but cluttered, and on some pages the text was not legible because the colours did not contrast well.
Main suggestion(s):
- Prevent using so much text.
- Showing TripAdvisor Rating is better than the reviews that open individual review pages in the footer. Have a "love wall"/review page with many reviews all at once.
- Use text that matches the context of the page. In this case, this is the Homepage, and some of the info can be split with other pages.
- No clear CTA (Call to Action).
- Colours on other pages don't contrast well, so much so that the text is not legible.
- Wide text creates an unpleasant reading experience.
FA2206 - Selikor N.V.
With over 25 years of experience under their belt as a private company, awards and certifications to show for their hard work, Selikor is justifiably the main waste collection service on the island of Curaçao.
Being responsible for the cleanliness of the island, it's only fitting that they have a website that conveys their expertise.
The current website felt okay but a little compressed and cluttered, and it felt like it could use a more concise and clear structure.
Main suggestion(s):
- Give the content more "breathing room".
- Try distinguishing the services from things that are being rented.
- Try keeping the design more consistent. At the moment there are varying design elements such as buttons that don't match in colour, shape etc.
- No clear CTA (Call to Action).
- The menu is not "collapsible" on mobile, and ends up taking a lot of space.
