Dis I'm proud of
Job to get done
Reveal the story of Métier — a sparkling wine created through a traditional method, involving manual craft.
Idea that got the job done
Reveal the story of Métier — a sparkling wine created through a traditional method, involving manual craft.
Idea that got the job done
To resemble the manual craft, talented local artists were invited to perform their art using the product itself as a platform for expression. Focusing on their hands, we captured their magical creative process and emphasised how the product can be meaningfully integrated into a commercial story.
EXCEPTIONAL AS YOU ARE
Dmitrii Potapov created an work of art, emphasising the process of creation itself,
which become the key visual symbol of Métier promotion.
which become the key visual symbol of Métier promotion.
Irina Cleșcenco crafted a postcard from recycling paper, using the Métier's bottle label.
Dmitrii Melinte used Métier bottle as an art canvas and created an unique calligraphic version of the label.
Artists
Dmitrii Potapov
Irina Cleșcenco
Dmitrii Melinte
Agency
Dmitrii Potapov
Irina Cleșcenco
Dmitrii Melinte
Agency
Publicis Moldova
Client
Radacini Wines
Idea
Ana Ghenciu
Client
Radacini Wines
Idea
Ana Ghenciu
