Branding Design and Retail Experience
The challenged proposed by UniEuro was to investigate the experience-driven retail environment, and create a purchasing experience that is strengthens the brand-customer relationship.
The solution proposed, UniCompro, seeks to combine the physical and the digital retail journey into one consistent purchasing environment for the consumer.
UniCompro seeks to incorporate both the current e-commerce infrastructure and the in-store POS system that provides the same UniEuro experience both in the store, and at home. The end result is an easier and more consistent purchasing experience for the Italian consumer, across all touch points.
UniCompro seeks to incorporate both the current e-commerce infrastructure and the in-store POS system that provides the same UniEuro experience both in the store, and at home. The end result is an easier and more consistent purchasing experience for the Italian consumer, across all touch points.
