Hundreds of toys used in the ads for our client Mattel were packed away year after year in a warehouse within the agency.
We knew that fame had taken from them a precious privilege: to play and have fun.
So, we packed them and delivered them to those who need them most.
Today, all these toys found the starring role of their lives:
playing with children again.
Latinspots:
Adforum:
https://www.adforum.com/creative-work/best-of/23646/best-christmas-ads-2021/play#34650099
Insider Latam:
https://insiderlatam.com/juguetesfamosos-una-idea-mexicana-para-llevar-alegria-a-cientos-de-ninos/
https://insiderlatam.com/juguetesfamosos-una-idea-mexicana-para-llevar-alegria-a-cientos-de-ninos/
Ads of the World:
Club de Criacao:
Rockvertising:
MMR Rusia:
Total Medios:
The Stable:
Domaplay:
Portafolio Lovers Brasil:
AdGuider:
Advertising Agency: KTBO
CEO: Armando David Ortigosa.
Business Manager: Mariana Torres alias Toto.
VP Creative: Carlos Tapia.
General Creative Director: Alejandro Junco.
Copys: Lucas Castro, Iliana Rodriguez.
Art Directors: Edgar Palacios, Miguel Aguilar, Juan Meneses.
Camera: Alex Compean, Iván Eduardo Sánchez.
Multimedia Editor: Jorge Orlando Rodriguez.
Executive Production: Pilar Zarco, Cristina de Santis, Mercedes Etienne.
Actor: Max Steel and friends.
Audio: Polaroide Music.
