It was the last film we did before the end of 2021 and one of the the best in the year. Was a project that we enjoyed working with both the storytelling and the flow. Cochlear is helping people to bring the sounds back to their lives and in order to understand and explain how difficult hearing loss is, we pondered on storyboards and storytelling for a long time, thought about transitions, developed style frames, and then we started the build the structure of film.
The seamless camera with 3D feeling and cel animation technique of the creative approach gave us a nonstop flow to dive into the story like one breath.
Such a nice post to start 2022!
Style Frames
It was important to us to strike an air of refined stylization and artistry in these scenes, to hook our target adult viewer in and keep them captivated throughout. We’ve developed a unique and ownable artistic sensibility for these scenes which stands out quite starkly from the rest of the pharma ads that currently saturates the market.
Character Design
Work in Progress
Early Style Frame Development
Credits
Designed and Directed by Aniverse
Designed and Directed by Aniverse
Client: Cochlear
Prod Company: Jelly
Creative Director: Ahmet İltaş
Animation Director: Selahattin İltaş
Art Director: Nurullah Öztürk
Producer: Hazal Çağlayan
Design: Nurullah Öztürk, Ahmet İltaş, Mert Özçelik
Character Design: Mert Özçelik, Nurullah Öztürk
Animation: Selahattin İltaş, Hakan Taşkıran, Erhan Gezen, Emre Yaratıkol
Cleanup: Duygu Cansın, Erhan Gezen, Mert Özçelik, Eren Akdede, Nurullah Öztürk
Composting: Selahattin İltaş
