The charity
Moving On Inverclyde are a charity baced in Inverclyde, Scotland. Moving on are a recovery skills service, set up in the aid of helping people affected by problematic drug use.
The charity helps people in a number of different ways, such as recovery plans to help the client experience a tailored, one to one recovery. They also help clients recover thorugh various group theropy sessions including music theropy and excursions.
 

The brief
Moving On set a brief to rebrand their current logo and online presence to encourage more people to trust and believe in Moving On and what they can provide to help people get their life back on track.

 

Using the term believe I was able to mould my campaign around this word. Believe suggests there is hope and if you believe you can succeed. Succeeding is something that Moving On strives towards and shows this through the Recovery Stories that have been added to their website. Bringing these to the front and showing the success of the people who have come through moving on is exactly how Moving On can move forward and bring trust, strength and belief to those who need it. 

I then came up with a strapline "Believe in you" which not only gives off the vibe of having self belief but also acts as a statment from Moving On showing that they too believe in the person at hand.