BROOKS
CALL TO AUCTION
Digital / Experiential
The One Show brief: Increase online sales targeting real runners.
The idea: We transformed Brooks website into a running auction where, through the Brooks app, runners can unblock shoes and other products just by doing what the love: running. This way not only we transform miles into a currency but we make the run worth it.
CREDITS
CW: Marta Berardini
AD: Gautier Fenestraz, Ignacio Gonzales
