Audience Analysis
LiveWell is designed for anyone aiming to expand their knowledge and achieve their goals in the realm of wellness, health, and fitness. As LiveWell incorporates a social platform, the audience is aimed towards individuals of ages 18-40, of any gender. LiveWell’s diverse features including fitness tracking, calendar scheduling, wellness resources, challenges, and sharing will draw customers dedicated to accomplishing their health goals in a fun, structured, and social manner. Individuals with busy schedules that want to make sure they have the time to take care of their mind and their body will be the main users of this app. This could include college students, young, single workers, and other social fitness lovers.
Personas
Lauren Lewis, 29
Lauren Lewis is a marketing agent for a sales company in San Francisco, CA, where she recently got promoted. In her free time, she likes to go out with friends, go on a run or a walk through the park, and explore the city. She is passionate about her health and loves to cook for herself, always looking for new recipes to try out. She is busy with work, but wants to make sure she has time for herself, her fitness goals, and her hobbies with friends.
“I recently got a promotion that I was working really hard for, but now I am much busier. I am finding it hard to schedule in the time for myself and my hobbies that were once so important to me, like going to the gym and cooking for myself. I wish there was a way I could balance my professional, social, and physical lives better.”
Goals
- Remain successful and professional at work, which she likes to put her best effort into.
- Schedule time a few days a week to workout, and be consistent with it.
- Find recipe inspiration for healthy meals she can cook at home.
- Stay up to date with her friends and their hobbies, taking time to hang out with them.
- Make friends to work out with to hold her accountable when she is busy.
