Grant Dayan.
Entrepreneur, businessman, investor.
His projects predict and shape the habits we will have tomorrow. They are changing our reality and life even today. Having grasped this property of Grant's projects, we realized that this is actually an insight – in the end, the consumer chooses those who change their habitual reality. And all his projects are life-changing projects.
Digging deeper into string theory, we have found the fifth dimension from which we can observe alternative versions of "tomorrow". And Dayan's holding company is exactly in the right dimension. The dimension you need.
Thanks to this dimension, we came up with the project name "Grawety". It combined the cosmic attraction force and the power of synergy, the power of "we" – after all, in all his projects, Grant acts not just as an investor but also as a co-founder adding his expertise to projects and changing the vector of their development.
In the logo of the holding company, we have strengthened the “we" part by embedding the Greek Σ (sigma) in the outline, used in mathematics to determine a sum. The same sigma became the basis of a design system, the scaling of which ensures the presence of a 10-column grid. The grain shapes resembling stardust add a cosmic vibe to the identity. And we also embedded triggers from the IT world in the layout — a monospaced font and special characters.
It all resulted in a recognizable brand with a clear positioning and vector of projects that should be included in the investment holding. And the power of graWEty has attracted new opportunities and even more new projects!
Grawety – dimension you need.
