About the Logo
Whitaker & Atlantic needed a logo that communicated the refined elegance of the event space. The complexity of the existing logo detracted from the brand’s high-end persona. It also hindered the readability and scalability of the logo.
The simplicity of the new logo makes it readable, scalable, and highly functional in a digital space. It also interacts well with the event space itself, where it’s engraved on each window.
