This is my final project for the course "Logo Design and Visual Identity" 

We had to work on breaf. Main points were "black&with logo with red/orange accent". I choosed orange as I think it is more appropriate for pilsner beer. The target group was males 20-35, meduim+ income, whom like to spend time with friends in bars/restorants. The hard part was to creat a different logo and visual identity but still be appropriate for the mass.

I've been inspired by the indifference and the peace of mind that brings the summer time and sea side. I want to tranfer that feeling to the bottle. I think the pirate skull with the eyes of hops will give something fun and spacy to the whole vision - "Ok, let's have some fun" 

For this project I've create: 

* name 

* logo 

* packeging 

* social media post 

* posters  

I really enjoyed working on this one.