The awareness campaign „Busy Bees“ is the implementation of the thesis "Information graphics as an instrument for sustainable communication" and is engaged with the prevailing mass death of honey bees. So as to aquire a well-founded communication concept the theoretical part of this work analyses the influencing factors that hinder an effective communication with society and elaborates the factors that are essential for an efficient conception and presentation of information graphics. The campaign aims to illustrate the function and significance of honey bees and the part they play in our ecological system. Furthermore, it communicates the sensitivity and endangerment of this dependency as an imminent risk. „Busy Bees“ arouses interest and requests assistance at the same time. The communication strategy used for this purpose is based on the following guiding idea: „Motivation instead of depression.“ Information graphics are the campaign’s picture language and information carrier.
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