Cyberviolence is real!
Don't miss the signs
Adults don't know how to talk with kids about cyber violence.
Often they don't even notice its consequences. Those wounds are harder to see then traditional bruises and fractures.
Together with Polish foundation SOS CHILDREN VILLAGES we created
an eye-opening campaign drawing attention to cyberviolence.
The topic proved to be hot and necessary, we got an incredible number of reactions,
from schools, from parents, from kids.
19 stars and influencers with a total of 7M followers got involved.
At the same time an interactive installation in the heart of Warsaw started. Passer-by's could react in real time to growing wounds on our Key Visuals. They only needed to post #JestemzSOS and the wound decreased instantly.
And all that on Blue Monday - most depressing day in the year - to stress what the outcome of cyberviolence could be.
And this is just the beginning..
Client: SOS Children Villages
Agency: VML&YR
Creative Director: Agata Kubien, Natalia Borawska
Art Director: Ewa Rostalska
Copywriter: Marta Marciniak
MIXX AWARDS EUROPE 2021
BROZNE
