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Background
Myrkdalen is a valley and settlement nestled between the majestic mountains and fjords of western Norway. The first ski lift opened here only ten years ago and since then Myrkdalen Mountain Resort has grown fast to become one of the biggest in Norway. A key asset is the incredible amount of snow that falls every winter. The former logo and identity was outdated and a total rebranding was required.
Myrkdalen is a valley and settlement nestled between the majestic mountains and fjords of western Norway. The first ski lift opened here only ten years ago and since then Myrkdalen Mountain Resort has grown fast to become one of the biggest in Norway. A key asset is the incredible amount of snow that falls every winter. The former logo and identity was outdated and a total rebranding was required.
Solution
Myrkdalen needed to differentiate itself from other destinations and mountain resorts in Norway and internationally to attract guests to the somewhat remote location. They wanted to position themselves as ‘in the middle of adventure’ – partly explaining the unusual logo placement and size. They wanted to be perceived as a contemporary resort but with a strong and credible local flavor.
The identity is inspired by the dramatic local landscape: valleys, mountains and fjords. The diagonal division is a bold deviation from the competitors and provides the setting for imagery showing the variety and contrast of the Myrkdalen experience. With its sport and lifestyle feel the logo also works well with clothing, sports equipment and local food and drink.
Won "Best of Award" for ReBrand 100 Global Award, and Award for Design Excellence in Norway.
Team at Creuna Norway – visual identity
Lead Designer: Marc Ligeti
Senior Graphic Designer: Stein Øvre
Designer: Sebastian Reed
Key Account Manager: Pål Fasseland
Senior Consultant: Nina O´Gorman
Project Manager: Anne Kindem
Team at Creuna Norway – web
Lead Web Designer: Karin Andenæs
Tech Lead/ Frontend Designer: Jonas Fredin
Backend Designer: Åsmund Indrebø Næs
The logo of Myrkdalen Fjellandsby is developed by Creuna AS.
MK Norway AS has contributed to the introductory concept development for Myrkdalen Fjellandsby AS.
