branding and web design and development for a new doula business offering birth and postpartum support.
We were approached by Carmen Moyle of mother/me - a Newcastle-based birth and postpartum doula helping women have an empowering birth and joyful transition to motherhood - to develop a brand identity and website for her budding business.
Carmen was keen to avoid the cliche of referencing “pregnancy, boobs and hands” in her logo, and needed the brand to reflect her warm but practical approach and avoid some of the more “hippie” or spiritual imagery that clutters the birth-support space.
The final mother/me identity employs a palette of pink and soft green and a gorgeous customised wordmark, speaking to both femininity and strength.
