Symbol
Before knowing I would ever work on a fishing boat branding project, I once asked a question to a friend whose passion is fishing: "How come such big fish is caught using rods without the line breaking in the process?" The answer was more interesting than I imagined: "While there are different kind of lines made for different kind of fish,"- he said, "the secret of catching the prey lies on the fight put up between the fish and the fisherman. As the fish tries to get away from the hook, the fisherman releases the drag before pulling it again. This lasts until the fish is tired of pulling and finally gives in to the fisherman."
Our logo is a symbol of two different movements: drifting and pulling represented by eight fishes going in different directions. This movement represents the fight between the fish and the fisherman in the moment of catch.
