Client/Brand: HADO
The Brief
To design a key visual for a seasonal annual tournament event HADO SUMMER CUP 2021. The key visual will be translated to a variety of online and offline collaterals.
The Solution
• Logo Design Concept
Using the brand’s blue gradient, I split the ‘O’ of HADO into two, to represent powerful blue electrical waves that have hit it and signaled the beginning of the summer battle.
• Key Visual Design Concept
Using a model with a strong attack pose, the intensity of the summer cup tournament battles is powerfully conveyed.
The triangle adds power and stability, and is used as a main graphics element to support the balance of the whole visual design.
Role: Art Director/Designer
